Dave Cicirelli

Creative Director / Artist / Strategist

Dave Cicirelli is a creative director, artist, and strategist focused on infusing experience into product and driving cultural relevance. He has led campaigns for icons like Dos Equis’ Most Interesting Man and Jack Daniel’s, and shaped creative strategy across the Diageo portfolio—building cohesion across global markets and every pillar of the industry: trade, sales, on/off-premise, and sponsorship.

Beyond brand work, Dave has authored prescient books (Fakebook), staged viral guerrilla stunts (Fake Banksy), and produced absurdist gallery shows (NFT DVD).

Most recently, he launched The Anxious Generation, Jonathan Haidt’s world-changing book and movement, and unveiled The Infinity Cube, a proprietary installation that anchored Peacock’s Summer Games promotions.

Dave.cicirelli@gmail.com  | 732.614.0403