Diageo Special Projects
Rethinking Spirits, From The Ground Up
Through the agency MKTG, I was a relied on creative and strategic consultant to take hard looks and offer actionable insights across the entire portfolio of Diageo brands.
Though much of this work is under NDA, I’m happy to discuss the following:
Return to Live Events: A broad reaching playbook for during Covid, its aftermath, and the transition period.
Sampling 2.0: A complete ground-up reimagining of liquid-to-lips rooted in four sharp categories of behavior and executional opportunity.
Tablecloth 2.0: Automated experiential platforms, and a quality focused playbook for small market, turnkey sampling.
