Diageo Brand Development
Great spirits, all over the world.
Through the agency The Selected, I developed from the ground up programs that have strategized, launched, rejuvenated and accelerated brands into growth — both with region specific work and full global launches.
Though much of this work is under NDA, I’m happy to discuss the following:
Buchanan’s Mark of Greatness: Complete brand overhaul to create cohesive but clear identities for their portfolio of scotches for the latin market, and platform playbooks for seamless activation.
Ketel One Drink Marvelously: Develop executional playbook for trade, sales, and experiential.
Smirnoff Global Reach: A variety of programming—from Eastern Europe brand penetration to full global relaunches.
